How Strategic Framing Shapes Negotiation Outcomes Before You Speak In every high-stakes conversation, whether it’s a negotiation, sales discussion, or executive meeting there are two possible outcomes: One where the other person feels like they’ve won. And one where you do. Most professionals assume the difference comes down to confidence, persuasion, or data. In reality, the deciding factor is something far less visible, but far more powerful: The frame. Not the words you ch