Executive
Coaching
At Twenty Eight, we help founders and executives leverage communication intelligence to drive growth, strengthen relationships, and create high-performing teams.
Through personalized coaching, practical training, and actionable systems, we equip leaders with psychological strategies, negotiation skills, and conflict-management techniques that resolve challenges efficiently, accelerate decision-making, and foster workplaces where top talent thrives and clients notice the difference.
When communication gaps or workplace tension threaten opportunities, reputation, or momentum, we turn these challenges into strategic advantages enhancing collaboration, boosting performance, and empowering leaders to act with confidence and clarity in every situation.
Every high-stakes conversation brushed aside costs you twice: once in the problem that grows, and again in the opportunity that disappears. Master the skill of making conflict conversational, not confrontational, to unlock your most powerful breakthroughs.
Testimonial
"Our partnership with Twenty Eight has been transformative, particularly with our client relations. Recognizing a decrease in our conflict management skills as we scaled our business was costing us more than we expected. Since engaging their services, we've witnessed a remarkable turnaround. Client management and negotiation skills have improved allowing us to sustain client relations loyal to our brand and increase revenue with new customers."
Aubrey, Founder
Jillian & Jan
With advanced degrees in Interpersonal Psychology and certifications in Mediation, Crisis Management, Professional Coaching, and Body Language, Jan Yuhas, M.A., MFT, and Jillian Yuhas, M.A., MFT, bring a high-caliber, psychology-driven approach to leaders and business owners who demand more than surface-level solutions.
Our expertise in psychological strategy, communication, and micro-expressions equips you to excel in every high-stakes interaction; closing stronger deals, preventing costly conflict, and cultivating a culture where top performers grow beyond the baseline.
As Certified Mediators and best-selling authors of Boundary Badass, we eliminate the guesswork, delivering proven, psychology-backed strategies that elevate communication, strengthen leadership, and transform complex business challenges into opportunities for exceptional results and lasting growth.
Communication That Converts Problems Into Profits And Performance
We understand that your career is as unique as your ambitions. That's why every strategy we develop is precision-crafted to captivate your vision, honor your values, and create a clear pathway to the growth and success that defines your goals.
Business
Coaching
We help founders elevate their companies through three key areas: turning client conflicts into productive partnership, developing systems that help your company perform at its peak, and strengthening your leadership skills to communicate with impact and close better deals. Every solution is customized to your business goals, creating lasting change that translates directly to increased revenue and sustainable growth.
Executive
Coaching
We guide executives to their next level through three core strategies: gaining absolute clarity on your goals, identifying and leveraging your strengths to move with confidence, and cultivating communication habits that reduce confusion and create clarity in every environment. Every approach is fully tailored to your objectives and challenges, making psychological safety a natural part of how you advocate for yourself and navigate your career and life.
Our Value-Driven Process
Step 01
INITIAL ASSESSMENT & DISCOVERY
We begin by conducting a comprehensive evaluation of your career challenges, focusing on identifying specific areas where conflict, communication breakdowns, or dysfunction are impacting performance. During this phase, we assess current struggles and strengths to define clear success criteria tied to your performance's reputation, retention, and revenue goals.
Step 02
DIAGNOSTIC PHASE
Our team performs an in-depth analysis to uncover the root causes of workplace tension and conflict hindering growth. We identify psychological blind spots that may be affecting leadership effectiveness and performance, evaluate existing communication patterns and negotiation capabilities, and create a comprehensive map of relationship dynamics.
Step 03
CUSTOMIZED STRATEGY DEVELOPMENT
Based on our core service areas, we develop a tailored approach that addresses your specific high-performing needs. This includes designing strategic negotiation training focused on influence and persuasion for your customer interactions, creating frameworks for building trust with key partnerships, developing proactive conflict management skills for handling difficult situations, and building comprehensive systems for maintaining strong relationships and staying motivated as a high-performer that aligns with your professional goals and values.
Step 04
IMPLEMENTATION & TRAINING
We deliver practical, evidence-based tools and frameworks rooted in negotiation psychology and communication skills. Our implementation includes one-on-one coaching for high-stakes conversations and business negotiations, personalized training focused on communication clarity and conflict de-escalation techniques, and systematic approaches for maintaining strong relationships and preventing issues from derailing your professional growth and personal well-being.
Step 05
INTEGRATION & REINFORCEMENT
During this critical phase, we provide ongoing support to help high-performers apply their new skills to real workplace situations as they arise. We continuously monitor progress against key performance metrics including client retention, productivity, engagement levels, offer guidance and refine new behaviors, and make strategic adjustments to our approaches based on real-world results and feedback.
Common Company Issues We Solve
If you're spending more time managing workplace drama than growing your business or advancing your career, you're probably dealing with one or more of these common challenges:
Ineffective Communication
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Important messages getting lost or misunderstood, leading to costly mistakes
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Difficulty having tough conversations with clients or colleagues
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Struggling to communicate vision and priorities clearly to a team
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Wasting time in unproductive meetings that don't lead to decisions or opportunities
Missed
Opportunities
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Leaving money on the table in client negotiations and vendor partnerships
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Struggling to close sales or getting pushed around on pricing
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Difficulty negotiating with difficult clients or resolving disputes
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Not knowing how to strategically position yourself with partners or investors
Heightened
Tension
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Avoiding workplace tensions until they explode into bigger problems
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Not knowing how to address personality clashes between clients or teams.
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Feeling like you're playing referee or defending yourself instead of focusing on growth
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Losing loyal clients or people because conflicts weren't handled properly
Disengaged
Teams
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High turnover draining time and money on constant recruiting
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Difficulty motivating people without constantly micromanaging
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Top talent seeming checked out or looking for other opportunities
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Team members working in silos instead of collaborating effectively
Business Coaching
Transform your business with personalized 1:1 coaching sessions that deliver immediate results, or fast-track your success with our intensive 3-6-12 month growth accelerator programs designed for ambitious business owners ready to unlock their full potential and scale to new heights.
Choose from focused one-hour breakthrough sessions that solve your most pressing challenges, or commit to our comprehensive growth programs that completely transform how you lead, negotiate, and grow your business with confidence to double your impact and income.
Executive Coaching
Elevate your professional impact with personalized coaching sessions that deliver immediate results, or accelerate your career trajectory with our intensive 3-6-12 month performance programs designed for high-achievers ready to unlock their full potential and lead with confidence.
Choose from focused breakthrough sessions that solve your most pressing communication and negotiation challenges, or commit to our comprehensive performance coaching programs that completely transform how you navigate conflict, influence outcomes, and achieve your career goals with the skills to double your impact and earning potential.
Let's Connect!
